Introduction:
BizHeadz undertakes virtual travel to Vancouver. Vancouver is the base of Lululemon Athletica Inc., a yoga inspired apparel retailer. They are a significant player in the competitive Athleisure apparel segment. Also they have a global presence.
Lululemon Athletica: a brief History
Twenty years back, a Canadian named Chip Wilson founded a small design and yoga studio in Vancouver. Today, this yoga-inspired apparel company named Lululemon Athletica has spread to twelve countries with over 400 stores.
Recent Performances:
Notably a Bloomberg Billionaires Index says Mr. Wilson is one among the 500 richest people in the world. A stellar performance by the company in its second quarter fiscal sales reinforced their wealth. The shares were trading at a record high of $157.50. The analysts’ are optimistic enough to revise the price targets of the company.
Comparing the competition:
In contrast it’s competitors struggles to perform better with their line of products. While compared to field giants like Nike Inc, Lululemon is a small player with a sales projection of $3.2 billion. But they have registered a consistent performance out maneuvering competitors with a product line that the consumers covet.
Strategy:
Ironically, a company that is inspired by the ancient Indian practice of yoga, does not have presence in India. This shows the acceptance of yoga worldwide. But Lululemon is all set for a strategic revamp by 2020; Accordingly, they have a strategy focused on digital and international growth.
Indian market:
In any event Lululemon cannot ignore India from its international expansion plan because India has a large consumer base and is the homeland of yoga. Significantly, their expansion will also create a competitive atmosphere in the Athleisure apparel segment. In essence, we have only one thing to say in regard to Lululemon’s India expansion, Just Do It.
image courtesy: https://shop.lululemon.com
Sell your professional expertise and earn extra at BizHeadz Online Marketplace for Freelancers. For more info visit Connect.
To read more articles, visit Blog.
For career advice, visit Career Guider.
Recent Articles

Jazah Co-Founder, Indepth Jr Know more about how to use Indepth Jr from its Co-Founder Indepth Jr is an online…

Roshni Franciss T Student Months back one of my seniors at the college who already completed his post-graduation in 2018…

Jisham Ashraf Founder, Indepth Jr Indepth Jr is an online platform to skill kids in the Grade 5-12 by providing…

– – Athira Madhav is a multimedia producer working at Asiaville Malayalam. Her innate ability to present complex news in…

– K&K Techs is a YouTube channel run by Alappuzha based vlogger Saiju Thomas. The channel has around 1.3 lakh…

– Civil Service Examination is conducted by the Union Public Service Commission. To know more about exam visit UPSC. How…
Recent Comment
Comment Form