The author is a Student at Ryan International School, Greater Noida

We are in the 21st century where technology has emerged as the lifeline of 753 crore people. When communication was blended with technology, the era of mass media and mass communication had emerged. The aim and motive behind media and communication technology was the flow of true and fair informations to the people. The purpose seems to have been defeated far back in time.

Today, digital media and internet influence people more than what conventional media does. Media is a source of information in regard to current happenings taking place in and around the world. But like any other industry there are two faces to the coin. Fake, populist, and propaganda news have always been on the scene. Every market-oriented nation’s media fraternity are characterised by bountiful news providers and monopolistic tendencies with biased news service providers.

The monopolistic tendency drives them towards exaggerating facts and events in want of higher TRP rating. An ideal news agency can say nothing more than truth. But immense competition makes it tough for ideal news providers to portray true facts. To entice the public, news providers play dirty tricks. They often make use of foul language and most of the time they are seen exaggerating the facts.

To market the news better, the competitors too carry out the same news with more focus on exaggeration and less on real facts. Ultimately, the end consumers consume a partial cooked up story. They are far away from true events and build a perception on the basis of false informations.

Here, the consumers’ means the whole nation. Hence, a wrong perception could accrete in the thought process of a whole nation. This is a dangerous trend. It is widely accepted that the media personnel frame their opinions and bring them in front of the nation. Rather than conducting an unbiased debate, they inject their opinions to the viewers without helping them to form their own.

News providers are scrambling to contradict their counterparts. They assure their audience of supplying true facts. But, the harsh reality is that competition among news providers curtail the manifestation of authentic information.

Often, political interference create hurdles for the media. They are made allergic to provide fact based news. The election season is turning up and every news provider has decided to be in favor of few political parties. The harsh competition in the political arena can be easily gauged by the conduct of various news providers.

Often contradictory statements muddle the viewers and cannot frame their opinion with unanimity. True and authentic facts are processed as per the will of providers and the outcome is a swerved extract of the authentic information.

Digital media is a lifeline for the civilians of a nation who are in a quest for information. The flow of information from the highest authority to the common man is intermediated by media. Though, the news may be partly authentic or sometimes accurate, they are serving the society in an excellent manner.

We would have never come to know that the United States is now being administered by Donald Trump and Barack Obama has left the presidentship. We would have never come to know that the Indian Air Force destroyed terrorist camps in PoK. There are a million advantages of digital media but on the other hand a billion disadvantages too.

The media of a nation must be independent of any sort of political pressure. The media should be reserved for public sector and the monopoly of private sector must be abolished as they are already biased. The media have been accused of abdicating its delicate responsibility. They failed to keep the people in the light of true and fair information.

Thus, Digital media is both a boon and a bane in the 21st century for the civilians.

image courtesy: Pixabay

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