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The New Fad: MUKBANG

Palak Chadha

2
September 16, 2019 · 7 min read •

When I heard this word for the first time I could barely pronounce it correctly. Initially I thought it is some kind of a new hairstyle related to bangs..my bad, it wasn’t so..lol!!

Do you know it is the most viral and viewed videos on youtube??

Yes, it is, “MUKBANGS”.

Mukbang pronounced as “mook-bangs” originated in South Korea, which means eating broadcast. The whole concept of Mukbang was introduced by Simon Stawski, a Canadian blogger who started mukbanging in 2014.

Therefore, it is a live audiovisual broadcast in which mukbangers eat large portions of food while interacting with their audience. An important aspect of mukbang is the noise they make while eating like slurping, smacking, gulping noise and chewing.

Earlier people felt ashamed of themselves for eating large portions. However, binge eating has become a source of money for youtubers.

Sadly, reality isn’t hitting them apparently. They are so engrossed in making money, that they forget the amount or portions of food they are eating is hazardous for their health.

Around 70% of mukbangers have Binge Eating Disorder (BED). People with binge eating disorder lose control over his or her eating. They eat large portions of food and are often obese and overweight.

This disorder is most common in the USA. People with binge eating disorder don’t have fixed quantities to eat. They eat until they are uncomfortably full. They tend to gulp food without even chewing it.

You don’t have teeth in your stomach , therefore if you don’t chew your food properly your digestive system will be unable to break it down further.

Adding to it, it causes several other problems like :-

• An overproduction of stomach acid.

• Bloating

• Slows down your digestive system

Symptoms of binge eating disorder (BED) :-

1. Eating large portions of food in specific time.

2. Eating in spite of being full.

3. Fast eating

4. Eating until uncomfortably full.

Treatment of binge eating disorder (BED) :-

1. Individual should take adequate nutrition

2. Achieve healthy eating habits

There are various types of eating disorders like :-

1. Anorexia Nervosa : Nowadays, people specially teenagers have an obsessive fear of gaining weight so, the best alternative they have picked for themselves is that they tend to skip their meals and starve themselves. Adding on to this, they even exercise excessively to lose weight. They never feel satisfied in spite of the fact that they have lost their weight and achieved their target. They still continue to feel that they are fat and refuse to eat normal meals. Many societies emphasize on physical appearance or attractiveness for females far more than for males. It becomes very difficult for teenagers and growing girls to live up to the image of beauty shown in media. From teenage they figure out that if you do not have an “ideal” figure then you are not accepted in the society. Further, body shaming, harassing, being mocked at becomes a part of their life which leads to depression. It also leads to undernourishment with skeleton like appearance with haunting eyes. If they continue with this, it will further lead to irregular menses in girls, kidney failure and lastly, death.

2. Bulimia Nervosa : It is a serious type of disorder, as in this type of disorder an individual eats large amounts of food within short period of time. Which is followed by attempts to rid the body of food and weight by using laxatives, enemas or by vomiting. Youngsters mostly females report purging about twelve times a week or more. Cause of this disorder is similar to anorexia nervosa. Fortunately, frequency of eating disorder tends to decrease in women as they grow older, whereas, on the other hand eating disorder is increased in men with age. Adolescents suffering from this disorder may develop swollen salivary glands, broken blood vessels in face, irritation of throat, kidney disorders and dehydration.

3. Obesity : It is a very common disorder these days. It is defined as having excessive fat in your body. It may be caused due to heredity or dietary habits and same causes as in anorexia nervosa and bulimia nervosa. The food that we consume today is high calorie and sweet which leads to many diseases like diabetes, heart problems etc. Too  much snacking in between meals and wrong choice of fatty foods leads to gain in weight. Obesity may lead to high blood pressure, heart diseases, poor body image, depression, diabetes and knee problems.

Young boys and girls look upto successful adults as a role model, therefore, influencers should be recalled for the change they inspire and not for the disease they encourage !!

image courtesy: Palak Chadha

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